E4 Stings
Sting One
From looking at this ident, the creator has used an everyday scene of a living room, which everyone can relate to. Then the TV turns on possibly showing E4 and strange things start happening in the living room. I think that this suggesting that when E4 comes on everything comes to life, for example trees start growing out of the floors and the room turns mostly purple and white which are the colours of the E4 logo, which relates the programme to the specific ident. I like this advert because it is original and different although I feel it has the hidden message that when E4 comes on everything comes to life. Although others may find the ident random and confusing as to why some of the objects are featured in this ident.
Sting Two
This ident has been created with the game pacman in mind. Pacman is a traditional but very popular game, so it grabs the audience’s attention as they can relate to the ident. Once again the colours of the E4 logo is used throughout the ident to show the relation to the e4 channel. I like the way the pacman layout is the e4 logo which you soon discover is the shape of the top of the building that the game is taking place on. So the entire ident shows the e4 logo throughout.
Sting Three
This particular sting is relevant to a certain thing that happens on e4 which is the Monday movie night, I like the way the animation in the sting is relevant to what e4 are promoting, for example when you think of a cinema or watching a movie, most people immediately think of popcorn. The colours are consistent throughout the sting, the colours are mostly purple and white except for the popcorn. Although others may feel that the sting is basic and obvious, compared to the other two stings above which i feel are more creative.
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